Apr. 2015

Client
AXN - Sony Pictures Television Networks
Production Company
Binalogue
Our Role
Co-concept development, Co-direction, Art direction, Technical direction, Design, 3D, Motion graphics, VFX, Compositing & Finishing

Our friends at AXN approached us for the second time to create the promo for their upcoming TV-series season, both for Spain and Portugal. Needless to say we were very excited. Last time we worked together we had such a great time, not to mention the success we shared by winning both a silver and a bronze at the New York Festivals 2013.

This year AXN wanted to do something completely different as far as TV promos go, joining aspects from both the digital and analog world which is something we clearly love to do.

Based on their idea, we co-directed, art directed, produced, designed and animated these promos that fuse live action, choreography, performance, live lighting, video mapping as well as multiple compositing and VFX techniques. The end result was nothing short of spectacular - and alongside the skilful and experienced team from AXN we experienced a great ride while creating these striking pieces to promote their season.

Making of.

The process – which involved everything from rehearsals and creating a choreography through to the creation of storyboards, motion graphics, 3D and fluid simulations – was elaborate, stimulating, educational and above all – a truckload of fun!